Infernal Void
Brand Identity
Esports Design
Stream Elements
A full rebrand for an esports organization, creating a cohesive visual system across competition, content, and internal tools.
Year
2021
Services
Brand Identity Design, Stationery Design, Jersey Design, Social Media Design, Stream Overlays and Alerts, UI Design for Internal Tools, Visual System Development
Infernal Void approached me for a complete rebranding of their esports organization. The challenge was to create a bold, recognizable identity that could live consistently across a wide range of use cases, from competitive jerseys and social media to livestreams and internal coaching materials.
The brief required more than just a visual refresh. The brand needed a system that players, coaches, and content creators could actually use. I developed a flexible identity supported by custom design elements that worked across physical and digital formats, including jerseys, stationery, social media packages, stream overlays, alerts, and internal assets such as redesigned game maps for coaching and strategy.
The final result was a cohesive visual ecosystem that strengthened Infernal Void’s presence both publicly and internally, helping unify the organization under a clear, professional, and competitive identity.
