Ancestral Haven
Brand Identity
Packaging Design
Amazon Creative
A complete visual system for an all-natural skincare brand, designed to build trust, drive clicks, and convert on Amazon.
Year
2025-Present
Services
Brand Identity Design, Packaging Design, Amazon Listing Creative, Product Photography, 3D Rendering, Video Ads, Visual Direction
Ancestral Haven is an all-natural skincare brand built around simplicity, transparency, and ingredient integrity. The goal was to create a brand that felt authentic and trustworthy while standing out in a crowded Amazon skincare category.
The brief focused heavily on performance. Packaging and visuals needed to achieve high click-through rates in search results and strong conversion once customers landed on the product page. At the same time, the brand had to feel established and credible, not trendy or overdesigned.
I handled the full visual direction of the brand, from identity and packaging to Amazon-optimized product images, graphics, 3D renders, video ads, UI design and photography. Every design decision was made with Amazon performance in mind, balancing clarity, hierarchy, and emotional appeal to present the products as premium, natural, and legitimate.
The result is a cohesive brand system that translates seamlessly across packaging, listings, and ads, positioning Ancestral Haven as a serious player in the natural skincare space.
